Top 4 eCommerce Benefits of Google Ads and Facebook Ads You Can’t Ignore

As a beginner in eCommerce or a senior eCommerce developer, there are two terms you must have come across when promoting your business: Google ads and Facebook Ads. These two ads stand as the framework for eCommerce website promotion, and this is because of the results they produce.

Google and Facebook ads are essential tools that every eCommerce website needs, with a collective daily user count of over 1 million. This blog post is dedicated to the benefits of both Google ads and Facebook ads, making it easy for you to discover which ad platform is suitable for your business.

What are Google Ads and Facebook Ads?

In advertising revenue alone, Google ads and Facebook ads generate a collective $207 billion, making them lucrative advertising platforms. Google ads formerly, known as Google AdWords, operate using an auction system.

Essentially, eCommerce websites bid for ad space on Google. Bids occur for ad space within a matter of seconds once a keyword is placed into the search bar. The only way to win a bid in the ad sense is to optimize your quality score and bid amount on the ad. Quality score refers to Google’s rating of the quality of your ad and its relevance to the keyword searched.

Facebook Ads are meticulous advertising tools designed to increase engagement, brand awareness, drive traffic, and generate leads. Facebook Ads use Facebook ads manager, a tool designed to create a precise target audience relevant to your brand.

The target audience on Facebook Ads is created using specific demographics, and its beauty lies in its potential to direct your ads to any of the other social media platforms it manages. These platforms are Instagram, Facebook, and Messenger.

Differences between Google Ads and Facebook Ads

Google ads and Facebook ads’ ability to promote eCommerce websites and increase brand awareness through advertising are practically the summation of their similarities. Both advertising platforms were created with similar end goals in mind, but their mannerisms with respect to cost, buyer intent, and advertising reach/ targeting.

Cost: Google Ads run using an auction system, where eCommerce brands pay by impressions or clicks generated on their website. The catch with Google ads is that the likelihood of your business winning the ad bid depends on a huge spend.

Facebook Ads, on the other hand, can be as low as $1 and as high as your budget can take. Even with a low advertising budget, there is almost a 28% increase in impressions, page views, or video views with Facebook ads.

Stages in the Buyer’s journey: Users can monitor both ads via their respective platforms. But depending on buyer intent, both advertising platforms can achieve different things. Most businesses that utilize Google ads do so because of their desire to make a sale. Whenever keywords are inserted into the google search bar, the user already has the desired intent with respect to the result.

Facebook ads are more engagement and awareness cantered. Many businesses including, Chris Yoko of Yoko.co, use Facebook ads to create user interest in a product.

Reach and Targeting Ability: A perk of Facebook ads is the advertising platform’s capacity to generate a target audience that remarkably resembles that of customers who have purchased from your eCommerce store before.

Facebook ads manager utilizes its vast archive of user information such as age, location, interests, background, and education to find potential customers. Google ads tilt towards targeting a more general audience based on the keywords they input into their search bar. Google ads are better for brands that are not sure what their customer base looks like asides from similar interests.

Comparison between Google Ads and Facebook Ads

Benefits of Google Ads  

Google ads provide a massive platform as it is the biggest search engine in the world, and benefits of advertising on Google ads are:

• Reach buyers with a strong purchase intent: Users who use Google already have their sight set on purchasing products.
• It has a higher conversion rate: Users are more likely to visit the ad sites and click on a lead/ call to action.
• Google ads provide better results than SEO: While SEO marketing works, the likelihood of everyone who utilizes it making it to the first page of Google is drastically different than the results produced using Google ads.

Benefits of Facebook Ads  

• Create and target your ideal audience: Facebook ads create mirror customers who are users who possess the same interests and behaviours as people who have purchased your product before.
• Wide reach: Facebook ads can reach a wide audience with over 1 billion monthly active users.
• Facebook ads are transparent: With Facebook ad manager, it is possible to view how well your ad is doing and what necessary steps need to be taken to yield better results. Different ad formats can be employed using Facebook ads

Determining what advertising platform is better for an eCommerce start-up can be difficult, considering that both Google and Facebook ads provide different results. The best way to maximize brands’ advertising budget, increase brand awareness, and generate sales is by practicing the blended approach in advertising.

The blended approach (Omnichannel approach) means using all available advertising opportunities to maximize the reach and sale goals of an eCommerce brand. Managing different advertising channels can be daunting and time-consuming, especially if one lacks the technical know-how to proceed. And this is where AllValue steps in.

AllValue is a multilingual, secure, and trusted eCommerce SaaS platform dedicated to bringing businesses into the digital age. AllValue is built around providing brands with all the tools needed for eCommerce success such as services of advertising management.

AllValue values what your brand needs to grow! Visit AllValue’s website today and enjoy a 30-day free trial.